![]() ![]() A central finding in the book is the need among several actors in the Norwegian music industry for increased specialized competence and understanding regarding rights issues. The authors rely on various theoretical concepts and analytical perspectives to explore the interplay between technological, professional, social and cultural conditions in the music industry’s development. ![]() By investigating ways of working, types of expertise required, as well as economic and copyright circumstances, the authors demonstrate how digital media are both important tools for creating musical works and a key engine of development in the music industry itself. Yet the route out into the world via the internet can be both steep and unpredictable. What has this transformation meant for the music industry in Norway? From Spinning to Streaming: Norwegian Music Reaching the World presents research on how artists, musicians, composers and other intermediaries within Norway’s music industry are meeting this digital reality.ĭigitalization has led to new possibilities for producing and distributing music, as well as for exporting music and succeeding on an international level. Within the last two decades streaming services and digital platforms have come to dominate the distribution of recorded music. Analysis will demonstrate the increasingly influential role music streaming services and recommendation tools are perceived to play in the sectors of retail, promotion, and distribution. Debates surrounding the topics of revenue, access, and engagement are explored. It explores the apprehension and enthusiasm over the affordances of the new recommendation and discovery ecosystems, centered around the in-house curated Spotify playlist. This article presents findings from interview research conducted with Australian artists and music industry professionals to provide insight on the promotion of popular music within the often opaque blend of human and algorithmic structures inside the digital music streaming commodity. During the rapid expansion of commercial music streaming services between 20, musician and recording industry enthusiasm for revenue growth was tempered by trepidation surrounding change. This article analyzes the perception of recording industry change in Australia through a focus on the curated playlist as a sociotechnical intermediary. ![]()
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